Web
I've had the pleasure of being a web designer for over 15 years. I've had the pleasure of:
- Designing numerous web sites during my agency tenure in New York City.
- Designing the first ever web presence for the School of Visual Arts in New York City
- Being the lead Creative Manager/Designer for Proflowers.com as it matured from a startup to a public company
- Helping numerous clients with web creative solutions as the owner of Directly Creative LLC
- Managed the development of four web properties for Intuit's Accounting Professionals Division
- Designing numerous web sites during my agency tenure in New York City.
- Designing the first ever web presence for the School of Visual Arts in New York City
- Being the lead Creative Manager/Designer for Proflowers.com as it matured from a startup to a public company
- Helping numerous clients with web creative solutions as the owner of Directly Creative LLC
- Managed the development of four web properties for Intuit's Accounting Professionals Division
Published on:
2011
Art Direction, Graphic Design, Web Design
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Intuit Tax Online is a relatively new offering for Tax Professionals now entering it's 2nd full year as a commercial offering for the Accounting Professionals Division. It's one of the business unit's biggest bets near and long term to drive growth in the professional tax space. Due in part to my success in driving significant experience improvements for Intuit Tax Import and contribution to a Net Promoter Score Increase of over 60 points year over year, I joined the Tax Online team as the lead Interaction & Visual Designer for the offering. Below are examples of how I've impacted the experience since coming on board.Information Architecture, Interaction Design, User Interface Design2012 -
I was the sole lead Experience Designer on Tax Import since it's inception 3 tax seasons ago. When Tax Import started, it was based on a more limited program offered at that time. We also incorporated a second solution we offered into the product as well. It was a big challenge to make all the pieces work in a manner that would be easy for the customer, and I dug in for a long journey. During the 3 years I led the experience, interaction and visual design for the project, it has been completely redesigned, re-thought and radically improved in the end-to-end experience. So much so, it is now the highest rated solution in it's category by the industry's leading publication and has a net promoter increase of over 60 points between the prior tax season to the current one alone.Information Architecture, Product Design, User Interface Design2012 -
My first passion was print, and I'm still lucky enough to make an impact on paper to this day. It's a great compliment to my primary work as a Web and Experience Designer.
Some of these pieces are over 15 years old, and some ar still relevant today... or at least I hope so. :)Print Design, Graphic Design, Typography2011 -
Corporate identity is a passion. Setting the overall look for a company, or even an individual or group, is no easy task.
I always look forward to the challenge of trying to represent the essence of my clients as small as half an inch wide and in only in black. if you can make it work at that level, it will work in almost any other way...Design, Graphic Design, Print Design2011 -
Test, test, test... using creative to convert. I've learned sometimes, pretty doesn't always win. A/B and MVT has been in my blood for over 10 years.
I once hand coded a 48 cell MVT for Proflowers.com (before there were tools on the market for it) that lifted conversion of the control landing page template 20%.Design, Marketing, Consulting2011
