EXPERIENCE DESIGN LEADER
INNOVATION CATALYST

Robert David Torres is a recognized and award-winning creative leader with over 20 years of experience in graphic design, interaction design, e-commerce, marketing and web development. He offers a rare combination of aesthetic pedigree, technical expertise and strategic business thinking, with an emphasis on ROI driven outcomes.
  • As Senior Interaction Designer for Intuit's Accounting Professionals Division (APD) team, Robert shapes the interaction & visual design of their products and the end-to-end experiences customers have with them. He currently leads the UX for Intuit's online tax preparation solution and previously led the UX for the industry's top rated data import solution for accounting professionals.

    As an Innovation Catalyst, he's one of a few carefully selected employees that are tasked with introducing, fostering and continuously coaching the entire organization on new techniques, approaches and mindset with a goal to take Intuit to the next great phase of innovation.

    As owner of Directly Creative LLC, Mr. Torres helps his clients in all aspects of user experience, design and e-commerce. Past success included building a cohesive corporate identity for Balboa Travel and achieving higher conversions and qualified lead generation for companies like RealAge.

    Formerly the Web Development Manager for APD, Mr. Torres led a team of developers and ensured the shop/buy experience success for APD's web sites. Previously, Mr. Torres held the position of Creative Director for Anonymizer Inc., where he managed a design team and led a multi-national team to a successful commerce platform migration.

    Prior to joining Anonymizer Mr. Torres was a Senior Creative Manager at
    Provide Commerce (Proflowers) and became the creative force behind the Proflowers brand for nearly four years. Before his arrival to San Diego, Robert was a Senior Designer at the Visual Arts Press where he built the first ever web presence for the prestigious School of Visual Arts in New York City.

    Robert's full professional experience can be found on
    LinkedIn.

    When not immersed in design and
    Facebook, Robert enjoys a good bottle of red wine, computers, lounging at the beach and fine dining. His biggest pleasure is spending time with his 3 girls... daughters Teah and Tiana, and wife Nadette.

    In Robert's (limited) free time, he's tries to squeeze in a round of golf or keep tabs on his favorite sports teams, the New York Jets and New York Mets. A die-hard fan, Robert is an avid fantasy sports player and co-founded the
    San Diego Jets Fans, a group of 225+ local fans who meet at Henry's Pub in downtown San Diego on game day.